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One these company is Nike, and also New Balance. The first one is well known as an iconic of sports gear brand that supports both amateurs and dab hands in daily sports activities. Additionally, Nike is esteemed by streetwear addicts – starting from nylon jackets, tank tops, caps, and sneakers. The history began in 1972 when this American company presented the “Moon Shoe”, the opening channel of Nike footwear. “Moon Shoe” was made with particular philosophy: the shoe have to be light, comfortable and also durable. Nike shoes are mainly identified by the most famous Air Max model with revolutionary midsole air pad technology. Collaboration with Air Mike – Jordan from Chicago Bulls won Nike sneakers popularity and sent it to the different level. Extravagant Air Max 1 running shoe made with little, transparent, air window on the heel side made a difference and made millions of dollars for this American corporation. Autor .
It’s a known fact that there is a fierce competition between footwear brands. Companies pour money down the drain on marketing and advertisement deals with sports superstars and celebrities.
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Nike sport shoes sneakers have similar audience as New sneakers balance – mostly young, creative people that care about fashion and comforts. In the wake of companies war, a customer has an opportunity to cherry-pick from a huge amount of sneakers from different companies. New Balance sneakers seems to be one of the most desired kicks nowadays. This company has been manufacturing shoes from the 1906. The interesting fact is that the company’s name was made by its owner when he observed chickens balance assisted by three-toed paw. Another curious thing about this company is that New Balance made Apple’s company founder favorite shoes. When it comes to pricing New Balance introduced another curious idea – pricing model founded on dividing the shoe number by 10. As a result we could estimate an almost exact retail price – i.e., NB610=61.0$.