Expansion of a company to a foreign country is believed to be a pretty demanding task. It is so, because it requires from us to have miscellaneous aspects included at the same time. Above all, we should have everything appropriately planned so that we would be able to avoid mistakes and difficulties. Besides, we should also keep in mind that concerning the above presented option there is a necessity to have everything divided into phases so that we would avoid mistakes such as inter alia entering Russian market with our goods without gathering GOST certification for them.