Expansion of a company to a foreign country is believed to be a very complicated task. It is so, because it requires from us to have different aspects included at the same time. Firstly, we are recommended to have everything properly planned so that we would be able to avoid mistakes and difficulties. Moreover, we are recommended to also remember that in terms of the previously analyzed alternative there is a demand to have everything divided into phases so that we would avoid mistakes such as for instance entering Russian market with our products without gathering GOST certification for them.

This indicates that we are recommended to remember that planning the expansion process plays the most influential role in making each expansion be successful. Besides, generally in case of Russian market gathering above presented certificate is obligatory, which has been proved on the example of various companies, which despite of high class and attractive price of their commodities have failed to capture satisfactory market share there (actually information on ).

The reason why GOST Russia is very popular is that this certificate is respected among great range of different buyers (gost certificate (more informations)). Besides, its importance is related to the fact of loyalty of Russian customers, who in most cases prefer their local commodities, no matter of their standard and price. However, product from abroad that would have acquired GOST certification is considerably more likely to make a huge career on this market that is contemporarily considered to have great growth potential and be quite dangerous as well due to the political reasons.

To sum up, we are recommended to keep in mind that there is a considerably rising probability that planning appropriately our expansion on Russian market and analyzing such aspects like GOST Russia would be an important step towards achieving our goal, which would be to make great sales records and obtain high market share.