What is the secret of sneakers’ success?

Within last few seasons, sneakers were greatly fashionable. Individuals all over the word have been wearing sport shoes not only in the gym, but as a accessory for an their everyday outfit. Women wear nike sneakers both with casual dresses as well as elegant stylizations. What’s more, you can be more than sure that within the next months sneakers still will be really trendy. I personally believe, that sneakers will remain fashionable for a minimum two or three.


Autor: Masaru Kamikura
Źródło: http://www.flickr.com

Why those kind of shoes are so highly popular? What is the mystery of the success?
Answer seems to be quite simple – sneakers (see full offer on this page) became that fashionable, that everyone wanted to own at least one pair of those shoes. However we shouldn’t pretend that this fashion (Fashion designers) emerged only out of the need of comfort. It might have been mainly result of cooperation of firms which produce sneakers with fashion designers.

As they were those people that create fashion, they convinced us that sport shoes would look good with any kind of outfit. And they were clearly right! We may see sneakers even in the fashion collection of such famous brand as Chanel. Karl Lagerfeld has contributed to the collection by combining sneakers together with sexy dresses. Obviously, it is not the only example of sneakers available on global catwalks. But this one seems to be ideal example – if even Chanel included sport shoes in its collections, the rest of designers have no choice but to follow.

Nonetheless, it is not the only method how sport brands promote their sneakers. Many of them pay famous actors or sportsmen, to wear as well as promote their brand.Nonetheless, there is an exception. You presumably already heard new balance sneakers (click to view source). They are extremely popular due to its interesting designs as well asl genius colours’ combination. Autor:


Autor: fuseboxradio
Źródło: http://www.flickr.com

This brand managed to be extremely successful without paying anybody to promote their sneakers. These money, instead of being spent on such advertising, are being used for another research and development. Thanks to this, new balance sneakers have very high quality and guarantee big comfort for feet. Probably this is the main reason that explains why the brand has many loyal buyers and fans, even withouth using an extensive advertising.

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